List of Partners
Last Updated: September 2022
Tremor International works with other marketing or advertising services, demand partners, service providers or data platforms who provide services to us as well as Customers in order to display personalized advertisements: we refer to these companies as “Partners.”
We provide advertising services to certain Smart TV and connected devices (like Hisense and VIDAA Smart TVs), which like many inter-connected TVs, are equipped with Automatic Content Recognition (“ACR”) functionality that (when enabled) enable us to collect certain information from the device in order to provide personalized advertising based on the content, programs or ads watched on those devices and other devices with the same IP address, or browsers.
When enabled on the Smart TV device, Tremor will use audio-based ACR technology to collect information about the programming content (e.g. TV channels and shows, movies, and advertisements watched) playing on the device, including content from any media players, gaming consoles, over the air broadcast, or other audiovisual sources playing through the Smart TV. We call this information the “Viewing Data” and also includes information such as timestamp, IP address, and Smart TV device identifier.
We provide this Viewing Data as well as audience segments derived from the Viewing Data to our Partners to help facilitate personalized ads and audience measurement. A list of these partners and links to their privacy policies can be found below. We encourage you to review the privacy policies of our Partners to ensure that you understand their privacy practices in relation to the personal data that they may process.